Maria Montessori And The Montessori Method - 1656 Words

Maria Montessori was born on August 1870, in a small town in Italy. She was the first woman to obtain her medical degree, which was in 1896. She was intended to challenge the trust of Educations worldwide. In 1906, Maria Montessori worked with handicap children and decided to open her first school, called Casa dei Bambini, which meant Children’s House. She is the founder of education called Montessori Method. The Montessori method teaches children to learn through the work that they do. She is also notable for being the first woman to graduate from the University of Rome with a doctorate degree. She died in May 1952, in Netherlands. An auto education is when the child is self-taught on how to do a task. The child is able to move onto extensions when they complete the task. Children control their own ability to learn with a little guidance from the teacher. The Practical Life materials that the child work with such as a spoon, teaches the child how to use the spoon and with t he proper wrist movements helps the child to learn how to feed themselves. Using a pitcher for water pouring work, teaches the child how to pour water with a pitcher for themselves (self serving). Every child uses these activities through trial and error until they have mastered the task. The sensitive period is the pattern the experience of the absorbent mind that follows. The joy in which the child has in these sensitive periods is his or her inner motivation to learn and develop. A sensitiveShow MoreRelatedA Sample Letter from a Montessori Teacher to a Parent730 Words   |  3 PagesDear Montessori Parents, In this monthly newsletter, I would like to share with you three beliefs of Dr. Maria Montessori. As your childs teacher; I would like to support each of these beliefs with vivid examples from my experience in the classroom as well as Dr. Montessoris own words. While all of us within the community clearly already support the Montessori Method, it is important to touch base with these beliefs as we affirm the principles of our learning environment. I believe Maria MontessoriRead MoreDevelopmental Theorist: Dr. Maria Telca Montessori849 Words   |  3 PagesDr. Maria Telca Montessori was the founder of the Montessori method of education. Maria, an Italian physician and educator, was born in Ancona, Italy on August 31, 1870 and died May 6, 1952. She was born to Alessandro and Renilde Montessori. Marie’s father was a soldier when he was young, and her mother was well educated. As a child Maria was seen to be self confident, positive, and extremely keen in change and helping people. Maria would knit things for the poor, and she enjoyed taking her neighborRead MoreNew Approach to Education System1742 Words   |  7 PagesWillard, and Maria Montessori all great teachers who did their work very well and they had a profound impact on the lives of innumerable people. In today’s world lots of students, teachers, and parents think that Montessori education system is much successful than traditional education system. Ma ria Montessori was a successful scientist and educator at the same time. She brought a new approach to education system by developing new methodology and founder of the method of Montessori. She is famousRead MoreMontessori vs. Traditional Education Essay1133 Words   |  5 Pagesreceive a Montessori education will prosper academically more so than those who receive a traditional education (Ryniker and Shoho, 2001). Traditional schools typically follow teacher based philosophies and the Montessori education is student centered. On average, children enjoy student based philosophy classrooms. Therefore, they are much more in tuned to what they are learning and that benefits their educational career. Having fun while learning is the key to keeping children engaged. Maria MontessoriRead MoreHistorical Overview of Montessori Method1636 Words   |  7 PagesALPNA KUMAR Section 1, Part 1, Lesson 1 August 8, 2012 Lesson 1: Historical Overview of Montessori Method Write a chronological overview (time line) of Maria Montessori’s life and work. Indicate the life events you feel were most significant in her development of the Montessori Method of education. Describe how Montessori developed her approach. Include the factors occurring at that time in the world that contributed to the method’s popular acceptance. Education being a necessary partRead MoreMontessori : History And Developmental Theory1043 Words   |  5 Pageshead: Maria Montessori Maria Montessori - History and Developmental Theory Kelsie Nesbitt Georgian College Abstract This paper will explore Maria Montessori and her theories on early childhood education. Using information that I find online and through the Introduction to ECE textbook, I will create an organized research report describing how and why Maria Montessori has had such a huge impact on early childhood education today. After furthering my knowledge with research on Maria MontessoriRead MoreMontessori : Curriculum Model Approach Research1186 Words   |  5 PagesMontessori Curriculum Model Approach Research Paper 2017-10-13 The topic that I choose for my curriculum model/approach paper is Montessori. Montessori is an approach to education that is individual. It is for children from toddlers all through high school that helps all children reach full potential in all the areas of life. Montessori is an approach that is student-centered. Montessori encourages creativity and curiosity and helps children to ask questions, explore, investigate and think of themselvesRead MoreReview of the Montessori Method1375 Words   |  6 Pagesâ€Å"The Montessori Method† Review Paper Lisa Ahlgrim National Louis University Maria Montessori was a visionary woman, passionate about providing quality education to all children. Born in 1870, at a time where few women attended college and were not expected to work in any area other than teaching, Maria grew up determined to become a doctor in spite of society, and even her father’s reservations. She was not accepted into the University of Rome, but with her spirit of perseverance, Maria gainedRead MoreMaria Montessori s Role For Young Girls1633 Words   |  7 PagesMaria Montessori was born in Chiaravalle, Italy on August 31, 1870 to parents Allessandro and Renilde Montessori, she was their only child. Her parents were well educated, her father served in the army as an officer, her mother, coming from an upper-class family, was very intelligent and a forward thinker. During the time of Maria’s early education, Italy’s view on the roles of women were very traditional, therefore the opportunities for young girls were limited. Young g irls were not encouragedRead MoreMaria Montessori1462 Words   |  6 PagesMaria Montessori Julianne Perry ECE101: Introduction to Early Childhood Education Monica Kelly June 13, 2011 Thesis: Maria Montessori s way of learning is very unique; her theory was for children learn in a natural and parent-supported environment. Outline I. Education of Montessori 1. First woman to receive a Medical Degree in Italy A. Studied psychiatry, education and anthropology. B. Worked, wrote and spoke for children with special needs 2. Many schools

Ix Chel - Mayan Goddess(es) of Fertility and Death

Ix Chel (sometimes spelled Ixchel) is, according to longstanding archaeological tradition, the Mayan moon goddess, one of the most important and ancient of Maya deities, connected to fertility and procreation. Her name Ix Chel has been translated as â€Å"Lady Rainbow† or as â€Å"She of the Pale Face,† an allusion to the moons surface. Fast Facts: Ix Chel Known For: Goddess of the Moon, fertility, physical love, weaving.Religion: Classic and Late Post Classic period Maya.  Also Known As: Lady Rainbow, She of the Pale Face, Goddess I, and Goddess O.  Appearance: Two aspects: a young, sensual woman and an old crone.  Shrines: Cozumel and Isla Mujeres, Mexico.Appearances: Madrid and Dresden codexes. According to Spanish colonial records, the Maya thought the moon goddess wandered the sky, and when she wasnt in the sky she was said to live in the cenotes (natural sinkholes filled with water). When the waning moon appeared again in the east, people made pilgrimages to the Ix Chel shrine on Cozumel. In the traditional pantheon of Maya gods and goddesses, Ix Chel has two aspects, that of a young sensual woman and an aged crone. However, that pantheon was built by archaeologists and historians based on a wide variety of sources, including iconography, oral history, and historical records. Over the decades of research, Mayanists have often debated whether they have incorrectly combined two female deities (Goddess I and Goddess O)  into one Moon Goddess. Goddess I The primary aspect of Goddess I is as a youthful wife, beautiful and downright sexy, and she is occasionally associated with references to the lunar crescent and rabbits, a pan-Mesoamerican reference to the moon. (In fact, many cultures see a rabbit in the moons face, but thats another story). She often appears with a beak-like appendage protruding from her upper lip. Goddess I is known as Ixik Kab (Lady Earth) or Ixik Uh (Lady Moon) in the Maya books known as the Madrid and Dresden codices,  and in the Madrid codex she appears as both a young and aged version. Goddess I presides over marriage, human fertility and physical love. Her other names include Ix Kanab (Child of Lady of the Seas) and Ix Tan Dzonot (Child of She in the Middle of the Cenote). Ixik Kab is associated with weaving in the post-classic period, and the aged form of Ixik Kab is often shown weaving and/or wearing a pair of horn-like elements on her head which likely represent spindles. Goddess O Goddess O, on the other hand, is a powerful aged woman identified not just with birth and creation but with death and world destruction. If these are different goddesses and not aspects of the same goddess, Goddess O is most likely to be the Ix Chel of the ethnographic reports. Goddess O is married to Itzamna and thus is one of the two creator gods of Maya origin myths. Goddess O has a raft of phonetic names including Chac Chel (Red Rainbow or Great End). Goddess O is depicted with a red body, and sometimes with feline aspects such as jaguar claws and fangs; sometimes she wears a skirt marked with crossed bones and other death symbols. She is closely identified with the Mayan rain god Chaac (God B) and often seen illustrated with pouring water or flood images. The fact that Goddess Os name means both rainbows and destruction may come as a surprise, but unlike in our Western society rainbows are not good omens for the Maya but are bad ones, the flatulence of the demons which arise from dry wells. Chac Chel is associated with weaving, cloth production, and spiders; with water, curing, divination, and destruction; and with making children and childbirth. Four Goddesses? The Moon Goddess of the Maya mythology may actually have many more aspects. The earliest Spanish travelers in the early 16th century recognized that there was a flourishing religious practice among the Maya dedicated to aixchel or yschel. The local men denied knowing the meaning of the goddess; but she was a deity of the Chontal, Manche Chol, Yucatec, and Pocomchi groups in the early colonial period. Ix Chel was one of four related goddesses worshiped on the islands of Cozumel and Isla de Mujeres: Ix Chel, Ix Chebal Yax, Ix Hunie, and Ix Hunieta. Mayan women made pilgrimages to their temples on the island of Cozumel and placed her idols underneath their beds, asking for help. The Oracle of Ix Chel According to several historical records, during the Spanish colonial period, there was a life-sized ceramic statue known as the Oracle of Ix Chel located on Cozumel Island. The oracle at Cozumel is said to have been consulted during the foundation of new settlements and in times of warfare. Pilgrims were said to have followed sacbe (the prepared Maya causeways) from as far away as Tabasco, Xicalango, Champoton, and Campeche to venerate the goddess. The Mayan pilgrimage route crossed the Yucatan from west to east, mirroring the pathway of the moon through the sky. Colonial dictionaries report that the pilgrims were known as hula and the priests were Aj Kin. The Aj Kin posed the pilgrims questions to the statue and, in exchange for offerings of copal incense, fruit, and bird and dog sacrifices, reported the answers in the voice of the oracle. Francisco de Lopez de Gomara (Hernan Cortes chaplain) described the shrine on Cozumel island as a square tower, wide at the base and stepped all around. The upper half was erect and at the top was a niche with a thatched roof and four openings or windows. Inside this space was a large, hollow, kiln-fired clay image fastened to the wall with lime plaster: this was the image of the moon goddess Ix Chel. Finding the Oracle There are several temples located near the cenotes at the Maya sites of San Gervasio, Miramar, and El Caracol on Cozumel Island. One which has been identified as a plausible location for the oracle-shrine is the Kana Nah or High House at San Gervasio. San Gervasio was an administrative and ceremonial center on Cozumel, and it had three complexes of five groups of buildings all connected by sacbe. Kana Nah (Structure C22-41) was part of one of those complexes, consisting of a small pyramid, five meters (16 feet) in height with a square plan of four stepped tiers and a main stairway bordered by a railing. Mexican archaeologist Jesus Galindo Trejo argues that the Kana Nah pyramid appears to be aligned with the major lunar standstill when the moon sets at its extreme point on the horizon. The connection of C22-41 as a contender for the Ixchel Oracle was first put forward by American archaeologists David Freidel and Jeremy Sabloff in 1984. So, Who Was Ix Chel? American archaeologist Traci Ardren (2015) has argued that the identification of Ix Chel as a single moon goddess combining female sexuality and traditional gender roles of fertility comes straight from the minds of the earliest scholars studying her. In the late 19th and early 20th centuries, says Ardren, male western scholars brought their own biases about women and their roles in society into their theories about Maya myths. These days, Ix Chels reputed fertility and beauty have been appropriated by several non-specialists, commercial properties, and new age religions, but as Ardren quotes Stephanie Moser, it is dangerous for archaeologists to assume we are the only people who can create meaning out of the past. Selected Sources Ardren, Traci. Mending the Past: Ix Chel and the Invention of a Modern Pop Goddess. Antiquity 80.307 (2015): 25–37. Print.Boskovic, Aleksandar. The Meaning of Maya Myths. Anthropos 84.1/3 (1989): 203–12. Print.Colas, Pierre Robert, Katja Christiane  Stengert, and Urlich Wolfel. The Mapping of Ix Chel: A Terminal Classic Secondary Maya Site on the Northern Vaca Plateau, Belize, Central America. Northern Vaca Plateau Geoarchaeology Project, 2006. Print.Galindo Trejo, Jesus. Calendric-Astronomical Alignment of Architectural Structures in Mesoamerica: An Ancestral Cultural Practice. The Role of Archaeoastronomy in the Maya World: The Case Study of the Island of Cozumel. Eds. Sanz, Nuria, et al. Paris, France: UNESCO, 2016. 21–36. Print.Iwaniszewski, Stanislaw. Time and the Moon in Maya Culture: The Case of Cozumel. The Role of Archaeoastronomy in the Maya World: The Case Study of the Island of Cozumel. Eds. Sanz, Nuria, et al. Paris, France: UNESCO, 2016. 39 œ55. Print.Polk, Jason S., Philip E. van Beynen, and Philip P. Reeder. Late Holocene Environmental Reconstruction Using Cave Sediments from Belize. Quaternary Research 68.1 (2007): 53–63. Print.Ã…  prajc, Ivan. Archaeological Sites on the Island of Cozumel: The Role of Astronomy in Architectural and Urban Planning. The Role of Archaeoastronomy in the Maya World: The Case Study of the Island of Cozumel. Eds. Sanz, Nuria, et al. Paris, France: UNESCO, 2016. 57–83. Print.

Different levels of strategy - Free Essay Example

Sample details Pages: 5 Words: 1549 Downloads: 7 Date added: 2017/06/26 Category Business Essay Type Analytical essay Did you like this example? STRATEGY Michael Porter defines strategy in terms of competitive strategy which is about being different. He argues that strategy is being in a competitive position, being different in the eyes of the customer, and adding value through a combination of activities that are different from those of competitors. BUSINESS STRATEGY In these days strategy is become the art of controlling and utilizing the resources of a company. Strategy is all theseà ¢ÃƒÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬it is perspective, position, plan, and pattern. Strategy is the bridge between policy or high-order goals on the one hand and tactics or concrete actions on the other. How to run the business, possible threats or opportunities are in business strategy. Don’t waste time! Our writers will create an original "Different levels of strategy" essay for you Create order Different Levels of strategy There are three different levels of strategy which are corporate, business, operational strategy. Corporate Strategy is concerned with the overall purpose and scope of the business to meet stakeholder expectations. This is a crucial level since it is heavily influenced by investors in the business and acts to guide strategic decision-making throughout the business. Corporate strategy is often stated explicitly in a mission statement. Business Unit Strategy is concerned more with how a business competes successfully in a particular market. It concerns strategic decisions about choice of products, meeting needs of customers, gaining advantage over competitors, exploiting or creating new opportunities etc. Operational Strategy is concerned with how each part of the business is organised to deliver the corporate and business-unit level strategic direction. Operational strategy therefore focuses on issues of resources, processes, people etc I am chairman of Sainsbury. Thi s is in Birmingham. This is retailing store where we sell all things like grocery, fresh food, clothes etc. Internal and external scan SWOT analysis Strength Strength of the business is considered such as its resources and how they are performing in particular market. Some company has good marketing and some has good productivity. So all these are strength of the company. Weakness Every business has got weakness. Weakness mean at what point business is not doing good called their weakness. Some business got problem in their productivity etc and these are their weakness. We have got marketing problem. We are not getting customers which we were supposed to. Opportunities Opportunities are always in market for the business. For example we have got opportunity that in future we may improve our market because our economy is recovering from recession. Threats Opportunities and threats for the company are always in market. Threats may be in the type of inflation or current legislation issues. When company make strategies they have to care about possible threats in future. PEST analysis Political All business depends on the nature of local politicians. Policies of business always effect local business. Some government support not only local trade but also international trade as well. Policies of UK government are always very supportive for retiling market. We got lower taxes at our trade. Economic Economic factors always affect the business. If the economy situation of the company will be good then business will be more expanded and more investors will like to invest money in that economy. Sainsbury is retailing store and in UK people tend to buy all things under one roof quite beneficial for us. Social Social factors play a vital role in any business. What type of business should be open and how we are going to run according to local society always a major factor. Technological How business will be in particular market always depend on latest technology. We have got latest technology like super fast computer etc to reduce time. Strategic initiatives Strategic initiatives are first planning of organization. When an organization identify problem then they make strategy to solve them. Strategic initiatives are something like main goal which organization wants to achieve. In my company I have found that we have very poor marketing. So our strategy is to improve our marketing by taking different approaches. Objectives of the strategy Objectives are goals of the organization. When organization make strategy means they are planning to achieve one target. To achieve this target there are so many objectives. After achieving these objectives we can make our strategy successful. We have got many objectives like Advertise our products Make the price lower than other competitors Introduce new policies to attract customers Improve our customer care department Improve the quality of products in store Required actions for strategy After analysing our problem in organization through internal and external scan we make strategy and to make this strategy successful we have to ach9eve some objectives and to achieve the objectives we need to take actions and these actions are called required actions. In first to advertise us we need to give our advertisement in internet and in newspapers. In this way more people will come to know about us. We need to analyse our market very carefully and need to make the prices of our products lower than competitors in order to attract more customers. We need to bring new policies where customers should be given first place in company. We need to issue Sainsbury cards and on these cards customers should give discount and if they want to pay after some time, this facility should be given on card. If customer dissatisfy we should have flexible our policy and should give total refund to customer to make him happy. Resources required To make the strategy successful and achieve cadmic goals we need resources which may be in form of money etc. In my company we have got good resources like Money, Building, Broad Parking Space, Employees, Latest technology Assessment of the strategy After imposing strategy we analyse that how far our strategy will be successful. In other words we predict the success of strategy. I predict that we will be able to improve our market by 33%. Before this was only 12% but we hope that we will be able to improve our market by 33%. Outcomes of the strategy Outcomes are result of the strategy. What will be conclusion of the strategy is very important for any organization. Outcome of our strategy was 30%. We able to improve our market by 30% and this were ok for us. Continuous improvement in strategy In this section we analyse our strategy and see whether we have got results which we were accepting or not. We see where we got problems in our strategy and take further actions to solve them. Recommendation Sainsbury is retailing store and in recent years its market has been down. I personally went in public and ask then what they think about our company and I was surprised that half of them think that we are more expensive than our competitors and we dont have good customers policies like refund etc. I recommend that first of all we should make our prices low. This may be very difficult process because it has direct effect on our profit but in order to improve our market and attract more customers we definitely need this. We need to issue new Sainsbury cards which will be more improved than previous one and need to provide more facilities on cards. We need to advertise our new and modified company with lower prices and good customer policies. We can advertise through TV, internet, newspaper etc. In this way more people will come to know about our company and will be attracted. We need to analyse our competitors in market and see how well they are doing in market and what net policies they are bringing and how they will affect us. So in this way will not only improve our marketing but also will also increase our productivity. Conclusion Strategy Strategy is the direction and scope over long period which get benefit for the company by its managing of resources within a challenging environment, to meet the needs of markets and to fulfil stakeholder expectations There are three different levels of strategy which are corporate, business, operational strategy. In Internal and external scan we analyse PEST and SWOT. Strategic initiatives are first planning of organization. When an organization identify problem then they make strategy to solve them. Objectives are goals of the organization. When organization make strategy means they are planning to achieve one target. After analysing our problem in organization through internal and external scan we make strategy and to make this strategy successful we have to ach9eve some objectives and to achieve the objectives we need to take actions and these actions are called required actions. To make the strategy successful and achieve cadmic goals we need resources which may be in form of money etc. After imposing strategy we analyse that how far our strategy will be successful. In other words we predict the success of strategy. Outcomes are result of the strategy. What will be conclusion of the strategy is very important for any organization. In continues improvement we analyse our strategy and see whether we have got results which we were accepting or not. We see where we got problems in our strategy and take further actions to solve them In last I would like to say that any company can be successful only when it has smooth relation with government and local society. By taking this strategy we were able to improve our marketing.

Nightmare - Creative Writing - 1117 Words

The howling of the wind brought my eyes to open. Where was I? Focusing in the dark of night, confusion washed over me as I came to realize I was in the desert. Distant landscapes of dry and worn rock surrounded me, and beneath my bare feet I felt the gritty sand caught between my toes. I was surrounded by those rocky hills and yet as I scanned the desolate desert it seemed never ending. The irony of the nighttime desert suddenly set into my body; that ghastly wind moving right through me and chilling my bones to that of splintering ice. The need to move started me forward though, and I felt a sharp ache all over, my body trying to fight against change. Was I lost? My heart began pounding fast in my chest, the blood pumping through my veins†¦show more content†¦I stared in horror – that wall was stained with gruesome blood stains. What the smell was became all too obvious and I felt the need to vomit†¦ that motion put away and forgotten in an instant when the shuf fling of feet rustled behind me. Panic. I turned around in a blur, my eyes huge and watering. My stomach stirred in the slightest. A lamp? Indeed, a tall standing lamp radiated a warm light only a few metres in front of me. Was it real or a figment of my abused mind? Curiosity would get the best of me, lending me a tiny spurt of energy to boost me on my feet. Teetering footsteps led me forward cautiously, random tremors reminding me of my weakness. The lamp was close enough to touch, its friendly warmth the only hope in the world to me. Basking in it for some slow seconds, I wondered, maybe there were more things in the room that hadn’t been revealed to the naked eye? Turning sharp on my heel, I let out a blood curdling screech as I came face to face with the most horrific thing I had ever seen. Huge fly-like eyes took in my paling complexion, and a lopsided smile of stinking razor sharp teeth mocked me. Rancid skin that looked like the algae layer that sat upon a swamp bubbl ed and oozed, trickling down a sharply shaped ‘face’. Flight or fight reaction chose the obvious option and I turned back again to run. Where, I did notShow MoreRelatedAnalysis Of The Book Carte Blanche Essay1479 Words   |  6 Pagesvariety of ‘creative elements’ to coalesce understanding, memory and imagination. To bring together the feelings and emotions of every mother’s worst nightmare, the death of a child. This critical commentary will reflect on the techniques used in creating, crafting and structuring this narrative. It will focus on the problems I encountered composing the storyline and deliberate on how I overcame these problems. Furthermore, this reflection will examine how ‘Life and Journal writing can have therapeuticRead MoreWhat Dreams Are Essay573 Words   |  3 Pagesfor something more (bigger and better) than we already have, or the way we hope things should and would be. Next there is the wish, this is when there is a strong desire for a specific thing, a longing for one particular thing. Then there is the nightmare. They are the dreams that are very disturbing, full of fear and horror. They are often a very scary event played out while one is asleep, although we do not know we are asleep. Dreams are a sequence of images etc. passing through a sleepingRead MoreSynopsis Of My Story Essay834 Words   |  4 Pagestheir need for it. Section three contrasts the character’s incessant recurring nightmares, which are hypothesised (but never confirmed) as the cause of hair loss, with them venturing out to buy a wig. Once the wig is purchased, I examine their daily routines, and build up to the booking of their climactic hair appointment. Their inescapable anxiety over the haircut and the hairdresser’s possible reactions prompts the nightmares (which had briefly ceased) to return, and thrusts the story to its conclusionRead MoreSherman Alexie s Article On Indian Killer, And People Magazine Essay1401 Words   |  6 Pagesbasketball player but when he started taking an anthology of Indian poetry literature class, he realized more girls were paying attention to him, and he liked that. He said jokingly, â€Å"I should have been writing poems all along.† (pg. 9), just to be getting the attention of more girls. After taking creative writing classes in college, he began publishing magazines, such as The Beloit Poetry Journal, The Journal of Ethnic Studies, New York Quarterly, Ploughshares, and Zyzzyva. Alexie was also in Granta Magazine:Read MoreThe Things I Know Nothing At All : A Little Thing From Experience1632 Words   |  7 Pages micro fiction, or creative non-fiction. It is inspired by Anne Carson’s Short Talks where she analyzes different subjects that are interconnected on a grander scheme. I used Janet Burroway’s Imaginative Writing: the Elements of Craft to create my creative non-fiction piece and to develop its subjects. The goal of my project is to offer a different perception on subjects that are deemed irrelevant, but present an insight that shows a collective meaning. The genre of creative nonfiction is evolvingRead MoreWhat Does Social Class Mean?875 Words   |  4 Pagesduring this essay. In my K-12 years, school was very straight-forward to me. My teachers always explained a lesson or assignment for about thirty minutes, then handed out our classwork/homework. The days I did not understand an assignment were my nightmares. It looked like the whole class understood the lesson, but me. I never really liked getting up and asking the teacher for help, but I do believe that if I got better explanations from those teachers of mine, I would not have to struggle and askRead MoreBiography of Michael Crinchton: One of the Greatest Writers Essay910 Words   |  4 PagesCrichton dreamed of being a writer. Crichton’s books have made millions of dollars worldwide and still continue to sell even after his untimely death in 2008. Michael Crichton started writing at a very young age, his brilliance got him into Harvard Medical school were Crichton graduated from and continued a writing career. Michael Crichton’s work was influenced by brilliant writers and the scienti fic achievements that Crichton grew up around, which caused Crichton to write many scientific thrillersRead MoreThe Symbolic Language of Dreams841 Words   |  3 Pagesand imaginations were two main factors in King s successful life. 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Coffee Free Essays

string(109) " the noticeable elements of a brand and also what the organization wants consumers to perceive the brand as\." Marketing Individual Assignment 3 1) What is the product mix of Trung Nguyen? What are the key attributes of its coffee? How do these attributes help Trung Nguyen to differentiate itself from its competitors? The product mix refers to the total composite of products offered by Trung Nguyen coffee. It consists of different product lines, various product items in each product line and within each item is the product depth. Firstly, the product line is a group of product or service items that are closely related because they are sold to the same consumer groups, are marketed through the same types of outlets, have similar usage or fall within given price ranges. We will write a custom essay sample on Coffee or any similar topic only for you Order Now Thus, Trung Nguyen Coffee’s product lines are: Trung Nguyen Coffee, Passiona Coffee and G7 Instant Coffee. The Passiona Coffee targets at consumers looking for low-caffeine coffee and especially women, while the G7 Instant coffees are made for people who are too busy to brew a cup of coffee themselves. Trung Nguyen Coffee has 3 different product items, namely Creative Coffee, Blend Coffee and Espresso Coffee. Passiona Coffee consists of 2 product item, Passiona roasted coffee and Instant Passiona coffee. As for the G7 Instant Coffees, the product items are G7 Pure soluble, G7 Cappuccino and G7 Instant 3-in-1 coffee. Lastly, product depth is the number of variants in a product item. Trung Nguyen’s product depth of Creative coffee includes the Weasel Coffee and Legendee Coffee. Also, some variations of G7 Cappuccino are the Mocha G7 cappuccino and Hazelnut G7 cappuccino. Different sizes of coffees are considered as product depth as well. For example, the G7 Instant 3-in-1 coffee is sold in 3 different sizes: a box of 18 cafe sticks, a bag of 22 sachets or a bulk pack bag of 100 sachets. Table1: Summary of product mix of Trung Nguyen | Product lines| | Trung Nguyen Coffee| Passiona Coffee| G7 Instant Coffee| Product items| -Blend coffee-Espresso coffee-Creative coffee Product depth: Weasel coffeeLegendee coffee| -Passiona roasted coffee-Passiona instant coffee| -G7 Pure soluble-G7 cappuccinoProduct epth:Mocha G7 cappuccinoHazelnut G7 cappuccino-G7 instant 3-in-1Product depth:box of 18 cafe sticksbag of 22 sachetsbulk pack bag of 100 sachets| Key attributes refer to the most important characteristics of a product. Trung Nguyen makes its point of difference through its key attributes like using the best coffee beans, unique brewing style and the new coffee concept. Trung Nguyen has a unique selling point because some coffees offered cannot be found anyw here else. Its coffees are authentically Vietnamese. For example, the Weasel coffee is produced based on the legend in Vietnam. To differentiate itself from its competitors, these key attributes must communicate benefits for consumers. The coffee offered by Trung Nguyen is of a higher quality compared to other coffee brands because they use the best coffee beans sourced from four of the world’s best coffee-growing regions. In addition, Trung Nguyen is awarded with the EureGAP certificate for its good agricultural practices such as having consistently good quality coffee beans and using environmentally friendly technologies. Coupled with their oriental secrets, consumers would prefer Trung Nguyen because their coffee is brewed much more aromatic and rich. Trung Nguyen used their new concept of coffee to set up a â€Å"Creative Coffee House† in order to differentiate itself and gain market share. It is now well-known for the innovative clubhouse whereby customers can enjoy coffee in a beautiful and sentimental ambience while experiencing Vietnamese cultural events and exhibitions. For consumers who value such innovative product services, they will choose Trung Nguyen’s coffee over the other â€Å"grab a coffee to go† coffee styles. 2) What are the roles of branding? What are the benefits of branding to sellers and buyers in the coffee market. The role of branding is to create an identity for the product. The identity created can have some personalities and can gain brand equity. Benefits of branding Some benefits of branding for sellers of the Trung Nguyen coffee are that they are able to accentuate the bases of differentiation from its competitors due to its distinct identity. They can obtain legal protection like trademarks to avoid copycats of their brand. The counterfeit products are capable of stealing Trung Nguyen’s sales when consumers are unsure of how the real packaging of coffee looks like. There is also a chance for the counterfeit coffee to ruin Trung Nguyen’s reputation. Consumers who bought the counterfeit coffee by mistake may view Trung Nguyen to be of a lousier quality instead. All this would be effectively prevented by branding because counterfeiting is an offense. Brand equity is created by branding and careful marketing. Trung Nguyen can in turn earn higher profits as consumers are willing to pay a higher price for this particular brand of coffee. Also, brand equity can lead to higher economic value of the brand, whereby it becomes an asset for Trung Nguyen when it wishes to sell its brand. Last but not least, Trung Nguyen can achieve brand loyalty through creating preferences towards their brand. If Trung Nguyen coffee is able to sustain a consistently good quality coffee product, consumers would remember the brand, spread the word around and continually purchase its coffee. On the buyers end, they may reap the most benefits from Trung Nguyen’s branding. Coffee is a convenience product and it is important to make it easy to find. Consumers will be able to correctly identify the products in a short period of time due to Trung Nguyen’s branding thus becoming more efficient shoppers. Furthermore, consumers may gain assurance of product quality and performance. Employees need to ensure products offered are of consistently good quality and so are specially trained to deliver this promise. Consumers will remain loyal to Trung Nguyen coffee because they are satisfied with this brand and have no need to search for another. 3) What constitutes the brand identity of Trung Nguyen? What is your evaluation of this identity? How can the brand identity be improved? Brand identity is the noticeable elements of a brand and also what the organization wants consumers to perceive the brand as. You read "Coffee" in category "Papers" It constitutes of â€Å"Trung Nguyen† as its name, the logo and its tagline â€Å"Explore creative inspiration† A successful brand name should reflect the personality and values of the brand, be simple, memorable, positive and emotional. A logo is the image that embodies an organization. It is one of the most prominent branding elements that consumers will think of when someone mentions the company. A good brand logo should be memorable, futuristic and consistent and be able to portray the benefits to its target audience. The tagline must be simple and easy to remember. It also needs to remain short since the tagline is always incorporated into many marketing pieces. Evaluation of brand name: Consumers associate Trung Nguyen to â€Å"Central highlands† which refers to Dak Lak, the county capital of coffee where green coffee is grown. This gives an advantageous association between Trung Nguyen and high quality and fresh coffee beans. Also, the brand name represents the uniqueness and richness of the Vietnamese culture. However, the name Trung Nguyen does not hold any meaning for non-Vietnamese. This may alienate consumers from other parts of the world. Another bad point could be that its name is hard to pronounce for non- Vietnamese consumers. Possible improvements: Because the company’s name has been around since 1996 when it was founded, it cannot be changed otherwise the company has to build up brand awareness from scratch all over again. Thus, the company should work hard in educating people and let them understand the positive association between Trung Nguyen and â€Å"Central highlands†. For example, they could use their existing Internet website and include this under the â€Å"learn more† option. People visiting the website can then learn about the association and slowly adopt Trung Nguyen as their favourite coffee. Evaluation of logo In my opinion, the logo might be a little small and insignificant. Psychological influences such as selective exposure and retention affects consumer buying behaviour. For example, the appealing cup of coffee printed on its packaging of Creative coffee may distract the consumers from the brand name. The logo is also unattractive and boring due to the usage of dull and non-contrasting colours. The font used in the logo has little stylistic variations making it rather boring as well. Possible improvements Firstly, the logo should be scaled to a bigger size. Also, the marketing manager of Trung Nguyen can make use of brighter and more contrasting colours to make its logo more outstanding and attention-catching. The font could be changed to something cursive. This can better capture consumer’s attention thus leaving a deeper impression and resulting in better brand memory and recognition. For example Coca Cola, with its logo in a strikingly bright red background and white cursive words, is very successful at making sure that every consumer remembers it. Evaluation of tagline: Trung Nguyen’s tagline â€Å"Explore creative inspiration† consists of only 3 simple words hence should be relatively easy for everyone to remember. However, Trung Nguyen tagline is still quite foreign to people across the globe as they do not use much above-the-line marketing. Possible improvements Through the print media and mass media, Trung Nguyen can improve this aspect of its brand identity. The marketing manager could set up a Facebook page and make it known to people. Maintaining a Facebook page is relatively low-cost as compared to constant TV advertisements. Because millions of people are using Facebook, it is very effective for Trung Nguyen to get their brand identity across. Another point of improvement also through the mass media is through its online website. Perhaps the tagline can be added in the â€Å"history of Trung Nguyen† tab as it is currently not. On top of that, they can make use of emotional branding to elicit a favourable emotional response. Adding emotional words like â€Å"Happy†, â€Å"Healthy† and â€Å"Beautiful† could boost sales of their coffee. As consumers become increasingly aware of health and beauty these days, Trung Nguyen can market more of their Passiona coffee which is enriched with collagen, vitamin PP and other rare oriental herbs through its tagline. 4) What is the branding strategy of Trung Nguyen? What are the advantages and risks of this branding strategy? Trung Nguyen uses an umbrella branding strategy. Different types of coffees have a sub-brand which combines the corporate brand with a new brand. Trung Nguyen’s Passiona Roasted coffee and Trung Nguyen’s Espresso coffee are 2 examples. Advantages of umbrella branding: Capitalizing on the existing brand equity of Trung Nguyen, it can sell newly introduced products quickly. Consumers who have had a good experience with its coffee will transfer this favourable attitude to new items. For instance, Trung Nguyen’s Creative coffee may have been developed earlier than Passiona coffee. Consumers who liked Creative coffee would have a higher chance of buying the Passiona coffee because they are under the same brand and so would also be of an equally good quality. Furthermore, the Passiona coffee can be set at a higher price as consumers are willing to pay more for brand value. This can bring about additional profits for Trung Nguyen. Another advantage of using an umbrella brand is a lower advertising and promotion costs. Trung Nguyen only needs to come up with a single advertisement because its coffees share one identity. Also, because Trung Nguyen is used on all of the products, level of brand awareness is easy to raise. To name an example of a successful sub-branding strategy, Gatorade has developed and introduced Gatorade Frost, Gatorade G2, Gatorade energy bar, etc into the market and stayed popular being the leading sports drink brand in many countries. Risks of umbrella branding: In every marketing strategy there is bound to be a down side. Some risks of umbrella branding are that the failure of one type of coffee may affect the sales of the whole Trung Nguyen branded products. It is inadvisable to put all the eggs into one basket. For instance, if the production G7 Mocha had some discrepancy that caused the coffee to be too sweet, consumers may feel that the rest of Trung Nguyen packet instant coffees are as sweet and so switch over to Nescafe coffee instead. Secondly, sales of one product item may come at the expense of other items offered in the same product line. Lastly, the meaning of Trung Nguyen may also be diluted with an umbrella branding strategy. Apart from coffee, Trung Nguyen also has other product such as Green Tea, Oolong tea, etc. However, Trung Nguyen refers to Dak Lak, the county capital of coffee and so offering tea as an alternative beverage is not so relevant to the brand name. How to cite Coffee, Papers

Pest Analysis for South Korea free essay sample

This report focuses on the external factors that are likely to have an impact on the making of a Lobster hatchery in South Korea. In order to minimize possible market barriers, Political, Economic, Socio-cultural and Technological (PEST) analysis has been conducted on the country of interest. The analysis has supported to gain more information regarding the marketing environment of South Korea and the potentiality of the success of the Lobster hatchery. Matured Market size lobster Cooked Whole lobster Lobsters are a rare and authentic delicacy anywhere in the world. Due to the high world-wide market demand and shortage in supply, lobsters are priced highly. The mission of a lobster hatchery is to culture and stock lobsters under the method of land-based farming and commercialize it at a competitive price to the local seafood market. Lobster hatchery concentrates on a Business-2-Business approach in South Korea with the concept of aqua-culture. Due to the necessity of a high-budget construction cost as well as sophisticated technological prerequisite, lobster hatcheries are only a few in number all around the world. Orney Lobster Hatchery located in Orney Isles, Europe South Korea, in the contemporary world, symbolizes prosperity, success and industrialization. The country is regarded as one of the Asian Tigers that has flourished in terms of its economy. It is one of the highly developed and prosperous countries located in Southeast Asia excelling predominantly with its technological based product export. South Korea is bordered by China, Japan and North Korea along with the Sea of Japan and Yellow sea on both sides of it. The current population is estimated at 48. 46 million latest (The World Factbook, 2008) with most of the people living at the capital of Seoul, which is also identified as the second largest metropolitan city in the world. The country is also notified for their excellent transport services that inter-connect all across the country and additionally four different sea ports. With an endless list of accomplishment, South Korea today is an ideal model for every developing nation. Seoul: The second largest metropolitan city in the world. . 0 Political Analysis The South Korean political system is classified under the constitutional democracy governance which is divided into three major categories which are executive, judicial and legislative in the order of descending hierarchy. With the president being highest in the hierarchy, South Korea holds a public voting every five years time for the presidential election. While the legal system in Korea is a combination of Anglo-American law, civ il law system as well as Chinese classical thoughts (World Factbook, 2008) For a successful entry into the South Korean market, long term investment strategies are recommended. This includes matching and assembling the Lobster Hatchery requirements according to the local preferences, research and building long-term relationship with the potential local business holders. South Korea is also a member of the WTO as a result to which entering their market has been made much uncomplicated due to the removal of certain physical trade and non-tariff barriers. A number of industry giants have been known to have ventured into South Korea recently and the government of the country in turn appreciates foreign investments into the country especially in any business that relates IT and specialisation after the Asian financial crisis in 1997. A number of restrictions have been known to have become laissez-faire in South Korea regarding foreign investments venturing into the country. At the same time, South Korea is also members of bi-lateral and multilateral trade organisations such as WTO, APEC and OECD. However, some constraints regarding the market entry with Lobster hatchery might include the inconsistent food standards policies and law regulations. Organisations like Korean Food and Drug Regulations (KFDR) and National veterinary research and quarantine office (NVRQS) are required to get a clearance from before opening a lobster hatchery. 3. 0 Economic Analysis South Korea’s economy has boosted and have come a long way after the affect of the 1997 Asian financial crisis. Its GDP per capita (PPP) now stands at $24,800 (World Factbook, 2008) with a real growth rate of 5%. South Korea holds the fame for being one of the leading Technology based product exporting country in the world. Infact the country’s specialisation into science and technology has assisted in its rapid economic growth making it the thirteenth largest in the world. Amongst the list of sophisticated industries that South Korea concentrate include automobiles, construction, computers, electronics, robotics, semiconductors, shipbuilding and most importantly biotechnology, which is a major competitive advantage favouring the proposed lobster hatchery project. With moderate inflation and unemployment rates which stand at 2. 5% and 3. 3% respectively, venturing into their local seafood market is relatively risk free. The agricultural sector of South Korea contributes only 4% to the total GDP where only 7% of the total labour force is employed. This is largely due to the scarcity of arable lands and heavy industrialization. Consequently, seafood import into South Korea has exceeded to that of the export (Australian Trade Commission, 2008). Live and frozen lobsters are one of the major import section of the Korean market. Opening a lobster hatchery will help the local economy with the adequate supply of fresh lobsters at a competitive price while at the same time minimizing the heavy imports of lobsters from countries like Canada and Australia. Another important factor that contributes to the limited agriculture in the country is the lack of adequate labour force in the agricultural sector. This criterion could be worked out with the increasing number of foreign labour force who are prone to migrate to South Korea every year due to the positive prospects of the country. . 0 Socio-cultural Analysis The age structure of the South Korean population reveals the greater presence of the younger generation that is between 15-65 years with a median age of 36. 7 years (The World Factbook, 2008). This establishes the fact that the average Korean population are mostly younger generation who falls under the working class category. Typically, this class of people seek for differences in their tastes and lifestyles and are tend to be more liberal and westernized. Although, lobsters are available in many regions around the globe but traditionally the cooking and flavouring style of this particular seafood has been very westernized with the usage of a number of sauce and gravies. Thus the cuisine of lobster attracts more specifically to the younger generation. In addition, the urbanized working class of the people would be able to afford purchasing the lobsters which will be priced with respect to the world demand and supply. With the rapid economic growth of the country, the Korean people have simultaneously become more permissive regarding the religion issue (Korean culture and Information service, 2008). Unlike most of the other countries, there is an absence of a dominant religion rather the Korean culture is a mix of a variety of religions. Consequently, the constitution in South Korea provides the freedom of religion for everyone and the increasing number of immigrants into the country every year has also contributed to such beliefs. The central language spoken all over South Korea is Korean. The plus point is the same standard form of Korean is spoken by everyone around the country regardless of the presence of number different dialects. However English language is widely used and taught in the primary and secondary education levels. The dominant category of the population that is the younger generation can both read and write English fluently. However, Korean language is advised to be used in business communications and dealings. Additionally, with a literacy rate of 97. 9% it will be easier for hiring skilled personnel’s for the proposed lobster hatchery. A Typical South Korean Seafood Market 5. 0 Technological Analysis South Korea’s integration into high-tech innovations has primarily lead to the success of being one of the major economic powers in Asia. The country is the world leader in the fabrication of several high end consumer products that ranges from information technology, automobiles, robotics and semi-conductors. Its immense success in the technological industry has lead its entry into the G20 group and has at the same time attracted many of the foreign industry giants to venture into South Korea e. g. Nokia and Microsoft corporations. Building of a lobster hatchery requires high-tech heating supply, inflow fresh sea-water supply and an advanced RD. South Korea’s contemporary infrastructure is another one of the competitive advantages that will favour the construction of the proposed project. The South Korean government is lenient towards Research and Development (RD) in order to improve the skills of their booming technological industries. Both the private and public sector RD has been increased and the investment in RD towards the end of 2006 has been estimated at $28. billion. Additionally, the government of Korea is also enthusiastic about the penetration or invention of new technologies into their market. Consequently, as mentioned earlier, lobster hatchery is a technological based project with a primary interest in aquaculture. Bio-technology is also coherently related with the artificial culturing of lobsters. South Korea has rapidly progressing with their latest inve ntions with the aid of bio-technology. In addition to that, a thriving bio-industry is most likely to capture the Korean commerce in the following years. Hence, bio-technology is yet another competitive advantage that supports lobster hatchery construction. Advanced Female Andriod, Manufactured by Korea University of Science and Technology, 2006 National Lobster Hatchery, Padstow, Cornwall, UK 6. 0 Conclusion Lobsters are a main category of the worldwide seafood export. Every year a significant portion of the seafood import to South Korea consists of lobsters, mainly imported from Canada, United States and Australia. Subsequently, the urbanized Korean population are found to be fond of seafood culinary. Hence, the import of seafood has been escalating to that of export in South Korea since 2004. Lobster Hatchery is relatively a new concept that will aid the re-stocking of the decreasing population of the lobsters. It will also help sustain adequate supply and minimize the import of high-priced lobsters in South Korea. Since South Korea is a leading science and technology savvy country with a presence of a world-class infrastructure and abundant RD and bio-technology scope, we can make use of it in order to develop a leading lobster hatchery. Apart from that we can also venture into their seafood market with the use of their sophisticated communication technology and transportation system to build up a strong supply chain management and logistics for the longevity of the lobster hatchery. Hence, South Korea satisfies all the key pre-requisites that are necessary for the construction and development of a successful lobster hatchery.

Business Information System Text and Cases edition

Question: Describe about the Business Information System for Text and Cases edition. Answer: Functional skills include: Expert knowledge of Media, Marketing and Business Development, Sound knowledge in business coordination and smooth and close familiarity with current marketing strategies and their effective marketing application Expert knowledge and experience in product branding and skills of identification of potential market trends Proficient with Microsoft Office (Excel, Word, PowerPoint) Personal Details Age -50 years Nationality- Australia Gender- Male Language Proficiency- English Passport-Valid Employment History: Name of the Company Designation Job responsibilities Tenure Company Address Jazz Company Marketing and Development Coordinator, Execution of email broadcast campaigns, public relations, arrange marketing trade shows and events 2012- 2014 50 Mary Street, East Melbourne 8002 Treadwell Group Pty Ltd Marketing Coordinator Handle customer communication, Field promotion, Media Advertisements and other marketing plans 2010 2012 - Hudson Incorporated. Marketing, Media and Business Development Manager Assist in acquirements of new customers and sll additional products or services to existing ones, Market trend analysis and highly responsible to generate revenue by means of business development and coordinate accordingly 2006 -2010 - Monash University Lecturer in Discipline of Marketing 2002 -2005 Victoria University Lecturer in Discipline of Marketing 2000 - 2002 Education History and Prizes: Qualification details Institutions Year Managers Course University of Geelong 2001 Masters Degree of Marketing London University 1998- 2000 Melbourne University Research Scholarship Melbourne University 1997 Bachelor degree majoring in Marketing and Commerce Melbourne University 1993-1997 Special Acknowledgement Name of the Prize Acknowledged by Year Marketing Australasia prize Marketing Association of Australasia 2008 Marketing and management prize Marketing Association of Victoria 2009 Publication Record: Publication Details year Knowing Your Customers: How Salesperson Perceptions Influence your profit. Journal of Marketing 2007 Marketing Effectiveness and Price Discounts. American Journal of Marketing 2013 Marketing and Communication. ANZ Journal of Marketing 2000 Hobbies: Interest in Fishing, Painting and Woodwork Part B This section elaborates the situation analysis of the newly started resume writing company. To discuss the competitive advantages, the company needs to assess their market position by Porters competitive forces and the generic strategies for competitive advantages. Porters competitive forces: To understand the level of competition of the service (recruitment) industry, the newly start-up resume writing business needs to explore its business environment in which the company is going to operate. The recruitment market consists of temporary and permanent staffing and search and placement services (Magretta 2013). The newly formed business will act on behalf of clients who have outsourced the client s requirements to the market. Competition among existing Competitors: The newly-formed recruitment service provider company will face intense competition from their other placement companies such as Manpower Australia and Hudson who have provides resume writing services as well. Both the established companies have the competitive advantages due to their loyal client base, high client reputations for providing specialist recruitment, talent management services. Power of bargaining of customers: The new recruitment company will face high customer bargaining power because there are several other companies already exists in the Australias service market. In this case, the company should not be more aggressive in their client service pricing strategies. Power of bargaining of Suppliers: Generally this service industry itself provides their services maintaining high customer satisfaction. Thus the dependency over suppliers contribution is low. Threat of substitute Products: The Australian recruitment industry has many companies essentially providing the same services. This means the company may face difficulties in charging premium prices for premium services. To recognize as a supplier service provider, the company needs to invest more in developing brand loyalty based on customers requirement. Threat of New Entrant: There is a huge recruitment demand going on in the Australian market. Furthermore, the low barrier to entry is the biggest threat in the recruitment industry because it increases the opportunities for the substitute businesses as well (Rothaermel 2015). To achieve the competitive advantages, the newly formed resume writing business needs to provide high customer loyalty services, marketing through expanded distribution channels and exploiting key resources (Teeratansirikool et al. 2013). Porters Generic Strategies for competitive advantages: It is always important to assess the companys relative position within its industry identifies whether the companys profitability is above or below the industry average (Stindt et al. 2016). Thus Porters Generic Strategies will help the business to assess sustainable competitive advantages: Cost leadership: In cost leadership, the recruitment business will set the price for providing their services. However, the sources of the cost advantages may be varied and depend on the structure of the industry such as recruitment industry growth of Australia, clients demand for outsourcing talent management services and so on (Hollensen 2015). Differentiation: By this strategy, the company can diversified their services and increase their service offerings to customers which will definitely provide values by clients (Tanwar 2013). For example, the new company can provide direct recruitment services on their own payroll on urgent basis. This would be added as a unique service where clients get an opportunity to associate with the companys payroll by following the quick recruitment process. iii. Focus: Generally the choice of limited competition scope is being identified by the generic strategies (Grant 2016). Being the service provider, the new business should focus the standard or quality of services. It is important for the company to provide best recruitment and talent management services for their client. Part C Client Data Dictionary Name of the client Age Gender Skill sets Highest Academic Qualification Highest Professional Qualification Past Employment Details Designation No of year experiences Special Achievements Hobbies Address and contact No Joe Brown 50 Male i) Expert knowledge of Media, Marketing and Business Development Masters Degree of Marketing from London University Managers Course from University of Geelong I) Jazz Company for the period of 2012-14 Marketing and Development Coordinator 2 years i) Marketing Australasia prize in 2008 Interest in Fishing, Painting and Woodwork NA ii) Sound knowledge in business coordination and smooth and close familiarity with current marketing strategies and their effective marketing application II) Treadwell Group Pty Ltd for the period of 2010-2012 Marketing Coordinator 2 years ii) Marketing and management prize in 2009 iii) Proficient with Microsoft Office (Excel, Word, PowerPoint) iii) Hudson Incorporated for the period of 2006-10 Marketing, Media and Business Development Manager 4 years iv) Lecturer in Discipline of Marketing Lecturer in Discipline of Marketing of Monash University 3 years v) Lecturer in Discipline of Marketing Lecturer in Discipline of Marketing of Victoria University 2 years Table: Client Data Dictionary (Source: Created by author) References: Grant, R.M., 2016.Contemporary strategy analysis: Text and cases edition. John Wiley Sons. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Magretta, J., 2013.Understanding Michael Porter: The essential guide to competition and strategy. Harvard business press. Rothaermel, F.T., 2015.Strategic management. McGraw-Hill. Stindt, D., Quariguasi Frota Neto, J., Nuss, C., Dirr, M., Jakowczyk, M., Gibson, A. and Tuma, A., 2016. On the Attractiveness of Product Recovery: The Forces that Shape Reverse Markets.Journal of Industrial Ecology. Tanwar, R., 2013. Porters generic competitive strategies.Journal of Business and Management,15(1), pp.11-17. Teeratansirikool, L., Siengthai, S., Badir, Y. and Charoenngam, C., 2013. Competitive strategies and firm performance: the mediating role of performance measurement.International Journal of Productivity and Performance Management,62(2), pp.168-184.