Business Information System Text and Cases edition

Question: Describe about the Business Information System for Text and Cases edition. Answer: Functional skills include: Expert knowledge of Media, Marketing and Business Development, Sound knowledge in business coordination and smooth and close familiarity with current marketing strategies and their effective marketing application Expert knowledge and experience in product branding and skills of identification of potential market trends Proficient with Microsoft Office (Excel, Word, PowerPoint) Personal Details Age -50 years Nationality- Australia Gender- Male Language Proficiency- English Passport-Valid Employment History: Name of the Company Designation Job responsibilities Tenure Company Address Jazz Company Marketing and Development Coordinator, Execution of email broadcast campaigns, public relations, arrange marketing trade shows and events 2012- 2014 50 Mary Street, East Melbourne 8002 Treadwell Group Pty Ltd Marketing Coordinator Handle customer communication, Field promotion, Media Advertisements and other marketing plans 2010 2012 - Hudson Incorporated. Marketing, Media and Business Development Manager Assist in acquirements of new customers and sll additional products or services to existing ones, Market trend analysis and highly responsible to generate revenue by means of business development and coordinate accordingly 2006 -2010 - Monash University Lecturer in Discipline of Marketing 2002 -2005 Victoria University Lecturer in Discipline of Marketing 2000 - 2002 Education History and Prizes: Qualification details Institutions Year Managers Course University of Geelong 2001 Masters Degree of Marketing London University 1998- 2000 Melbourne University Research Scholarship Melbourne University 1997 Bachelor degree majoring in Marketing and Commerce Melbourne University 1993-1997 Special Acknowledgement Name of the Prize Acknowledged by Year Marketing Australasia prize Marketing Association of Australasia 2008 Marketing and management prize Marketing Association of Victoria 2009 Publication Record: Publication Details year Knowing Your Customers: How Salesperson Perceptions Influence your profit. Journal of Marketing 2007 Marketing Effectiveness and Price Discounts. American Journal of Marketing 2013 Marketing and Communication. ANZ Journal of Marketing 2000 Hobbies: Interest in Fishing, Painting and Woodwork Part B This section elaborates the situation analysis of the newly started resume writing company. To discuss the competitive advantages, the company needs to assess their market position by Porters competitive forces and the generic strategies for competitive advantages. Porters competitive forces: To understand the level of competition of the service (recruitment) industry, the newly start-up resume writing business needs to explore its business environment in which the company is going to operate. The recruitment market consists of temporary and permanent staffing and search and placement services (Magretta 2013). The newly formed business will act on behalf of clients who have outsourced the client s requirements to the market. Competition among existing Competitors: The newly-formed recruitment service provider company will face intense competition from their other placement companies such as Manpower Australia and Hudson who have provides resume writing services as well. Both the established companies have the competitive advantages due to their loyal client base, high client reputations for providing specialist recruitment, talent management services. Power of bargaining of customers: The new recruitment company will face high customer bargaining power because there are several other companies already exists in the Australias service market. In this case, the company should not be more aggressive in their client service pricing strategies. Power of bargaining of Suppliers: Generally this service industry itself provides their services maintaining high customer satisfaction. Thus the dependency over suppliers contribution is low. Threat of substitute Products: The Australian recruitment industry has many companies essentially providing the same services. This means the company may face difficulties in charging premium prices for premium services. To recognize as a supplier service provider, the company needs to invest more in developing brand loyalty based on customers requirement. Threat of New Entrant: There is a huge recruitment demand going on in the Australian market. Furthermore, the low barrier to entry is the biggest threat in the recruitment industry because it increases the opportunities for the substitute businesses as well (Rothaermel 2015). To achieve the competitive advantages, the newly formed resume writing business needs to provide high customer loyalty services, marketing through expanded distribution channels and exploiting key resources (Teeratansirikool et al. 2013). Porters Generic Strategies for competitive advantages: It is always important to assess the companys relative position within its industry identifies whether the companys profitability is above or below the industry average (Stindt et al. 2016). Thus Porters Generic Strategies will help the business to assess sustainable competitive advantages: Cost leadership: In cost leadership, the recruitment business will set the price for providing their services. However, the sources of the cost advantages may be varied and depend on the structure of the industry such as recruitment industry growth of Australia, clients demand for outsourcing talent management services and so on (Hollensen 2015). Differentiation: By this strategy, the company can diversified their services and increase their service offerings to customers which will definitely provide values by clients (Tanwar 2013). For example, the new company can provide direct recruitment services on their own payroll on urgent basis. This would be added as a unique service where clients get an opportunity to associate with the companys payroll by following the quick recruitment process. iii. Focus: Generally the choice of limited competition scope is being identified by the generic strategies (Grant 2016). Being the service provider, the new business should focus the standard or quality of services. It is important for the company to provide best recruitment and talent management services for their client. Part C Client Data Dictionary Name of the client Age Gender Skill sets Highest Academic Qualification Highest Professional Qualification Past Employment Details Designation No of year experiences Special Achievements Hobbies Address and contact No Joe Brown 50 Male i) Expert knowledge of Media, Marketing and Business Development Masters Degree of Marketing from London University Managers Course from University of Geelong I) Jazz Company for the period of 2012-14 Marketing and Development Coordinator 2 years i) Marketing Australasia prize in 2008 Interest in Fishing, Painting and Woodwork NA ii) Sound knowledge in business coordination and smooth and close familiarity with current marketing strategies and their effective marketing application II) Treadwell Group Pty Ltd for the period of 2010-2012 Marketing Coordinator 2 years ii) Marketing and management prize in 2009 iii) Proficient with Microsoft Office (Excel, Word, PowerPoint) iii) Hudson Incorporated for the period of 2006-10 Marketing, Media and Business Development Manager 4 years iv) Lecturer in Discipline of Marketing Lecturer in Discipline of Marketing of Monash University 3 years v) Lecturer in Discipline of Marketing Lecturer in Discipline of Marketing of Victoria University 2 years Table: Client Data Dictionary (Source: Created by author) References: Grant, R.M., 2016.Contemporary strategy analysis: Text and cases edition. John Wiley Sons. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Magretta, J., 2013.Understanding Michael Porter: The essential guide to competition and strategy. Harvard business press. Rothaermel, F.T., 2015.Strategic management. McGraw-Hill. Stindt, D., Quariguasi Frota Neto, J., Nuss, C., Dirr, M., Jakowczyk, M., Gibson, A. and Tuma, A., 2016. On the Attractiveness of Product Recovery: The Forces that Shape Reverse Markets.Journal of Industrial Ecology. Tanwar, R., 2013. Porters generic competitive strategies.Journal of Business and Management,15(1), pp.11-17. Teeratansirikool, L., Siengthai, S., Badir, Y. and Charoenngam, C., 2013. Competitive strategies and firm performance: the mediating role of performance measurement.International Journal of Productivity and Performance Management,62(2), pp.168-184.